myFINBEC Art + Wine Show
myFINBEC Art + Wine Show

myFINBEC Art + Wine Show

For the past few years, the winery Cave Fin Bec in Switzerland has held an art and wine event called myFINBEC. Cave Fin Bec proprietor Yvo Mathier, has a passion for wine as well as art, and has created an event that brings both of these passions together as one experience.

What makes this event unique is that each year the artists paint eight wine labels on 672 stacked wood wine crates (84 crates for each painting). These eight paintings are then printed as wine labels for a special limited edition organic wine from Cave Fin Bec. Then each of the eight paintings are taken apart case by case, and these cases are filled with six bottles of wine. Each case of wine is then made available to anywhere in the world that wine can legally be shipped. All too often the work of painters is beyond the reach of most people, and myFINBEC makes it more affordable to have the chance to have a piece of original art in your home suitable for framing. It’s all about sharing.

The myFINBEC Art + Wine European Tour is a series of four day pop-up shows held in street galleries. It is a chance for people to view eight murals each measuring over 3 meters high by 2 meters wide. Attendees of the Art + Wine show will be able to purchase sections of the original art in the form of wood wine cases. These wood cases will later by filled with six bottles of Cave Fin Bec’s organic red and white wine. Also available at the art show are limited edition signed art prints of each painting. The artists for this year’s myFINBEC are – VHILS from Portugal, Herakut from Germany, C215 from France and Etam Cru from Poland.

Portuguese artist Alexandre Farto (1987) has been interacting visually with the urban environment under the name of Vhils since his days as a prolific graffiti writer in the early 2000s. His groundbreaking carving technique – which forms the basis of the Scratching the Surface series and was first presented to the public at the VSP group show in Lisbon in 2007 and at the Cans Festival in London in 2008 –, has been hailed as one of the most compelling approaches to art created in the street in the last decade. An avid experimentalist, he has been developing his notion of the aesthetics of vandalism in a plurality of media – from stencil painting to wall carving, from pyrotechnic explosions to 3D modelling – which have enabled him to expand the boundaries of visual expression.

Since 2004 the German street art duo Hera and Akut form a fruitful partnership having worked together on various successful global art projects. Their art works can be found in big cities around the world – from Toronto to Kathmandu, from San Francisco to Melbourne. Their joint creative art process is dialogical, among themselves as well as towards the outside by embracing the public. It’s about storytelling, the creation of imaginary worlds and inspiring their figures with individual characters. Hera sets the characters’ form and proportions, whilst Akut paints the photorealistic elements. There is a pictorial and textual component in their art pieces. The short quotes, passages or descriptions written next to the figures are references to the character’s life.

Etam Cru is the artist duo Bezt and Sainer. They both graduated from the Academy of Fine Arts in Łódź and work today as freelancers expressing themselves between murals, canvases and graphic design with a focus on illustrations and portraits. Etam Cru enjoys to depict real objects and human figures in unexpected contexts. In doing so, the artist duo invites the viewer to their very own world of imagination, where meaning is never strictly defined. Contemplators are encouraged to step into Etam’s surreal stories and develop them according to his or her individual liking.

C215, is the moniker of Christian Guémy, a French street artist hailing from Paris. C215 primarily uses stencils to produce his art. His first stencil work was put up in 2006, but he has been a graffiti artist for (as of 2011) over 20 years. His work consists mainly of close up portraits of people. C215′s subjects are typically those such as beggars, homeless people, refugees, street kids and the elderly. The rationale behind this choice of subject is to draw attention to those that society has forgotten about. C215 is a prolific street artist and has practiced his art in cities all over the world. His stencils may be seen in Barcelona, Amsterdam, London, Rome, Paris and Oslo.

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    Sep . 13 . 2014

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